Ann Taylor Carbon Emissions Reduction, Shopper Marketing

Ann Taylor Reaches Emissions Goal Three Years Early

According to Chain Store Age, Ann Inc., the parent company of Ann Taylor and Ann Taylor Loft, has reached their emissions reduction goal three years earlier than expected. Their goal was to reduce carbon emissions by 8% per square foot of their retail space.

Ann Taylor Carbon Emissions Reduction, Shopper Marketing

From the article:

The to-date reductions in carbon emissions were achieved through the implementation of key programs ranging from the installation of in-store energy-efficient lighting to behavioral change campaigns for associates.

“We’re thrilled to surpass this goal earlier than expected,” said Kay Krill, president and CEO, Ann Inc. “It was not an easy task, but investing in new programs, coupled with the power of our passionate associates, have helped us get there.”

The company devised an ACE program (Ann Conserves Energy) that has trained more than 18,000 store associates on energy efficiency best practices and behaviors, including lighting, equipment and temperature control settings. In 2012, Ann Inc. installed more than 50,000 LED light bulbs in almost 400 stores; the flagship Times Square store in New York City was also outfitted with energy-efficient LEDs, and the store’s 12,000-light-bulb marquee now uses one quarter of the energy that it used when it was first installed.