Brooks Brothers Retail Concept, Retail Localization

Brooks Brothers to Unveil Another New Retail Concept

Brooks Brothers, the nearly 200-year-old retailer, is opening another retail concept store, this time in Ann Arbor. According to Ann Arbor, this store will be similar to their New York City retail concept, this store will have the essence of the Brooks Brothers brand while focusing items towards a younger college demographic.

Brooks Brothers Retail Concept, Retail Localization

From the article:

Along with both men’s and women’s clothing collections, the 7,200-square-foot Flatiron Shop in New York City features exposed brick walls, antique furniture, a lounge area with a TV, and a basement with a foosball table. (Check out a photo gallery)

The Ann Arbor store will be about 3,000 square feet and is set to open in late August, a company spokesperson confirmed.

The Brooks Brothers’ announcement comes shortly after seven other businesses — both local and national — confirmed plans to open in the Arbor Hills center. The roughly 90,000-square-foot development is on Washtenaw between Huron Parkway and Platt Road.