According to Patently Apple, a new patent allows for the direct customization of various iDevices from a kiosk in an Apple brick-and-mortar store. The kiosk would allow customers to personalize their products before purchasing, bringing a more personal experience to the buying process. Already an industry leader in store design and point-of-purchase advancements, this new patent would push the retail powerhouse even further into a more personalized shopping experience.
From the article:
On April 4, 2013, the US Patent & Trademark Office published a patent application from Apple that reveals a possible new retail packaging system. The system is designed to provide an Apple Store customer with the ability to conveniently customize an iDevice’s content while it’s still in its original packaging. The customer picks the iDevice and brings it to an in-store kiosk so that they could connect the device to the kiosk and be able to customize its content with iTunes, Apps and more. This is great for gift giving situations. The customer will also be able to print out a custom label with a message on it such as Happy Birthday. It’s a smart idea plain and simple.