OfficeMax concept store, retail localization

Smaller OfficeMax Concept Stores Aimed at Small Businesses

In a bid to help local businesses in Milwaukee grow, OfficeMax is testing a new concept store aimed directly at small business owners. According to Chain Store Age, the new store will replace an existing OfficeMax. The new store will be completely redesigned.

OfficeMax concept store, retail localization

From the article:

“With the launch of our new store, we are pleased to introduce a relationship-based retail service center focused on partnering with businesses to help them grow,” said Ravi Saligram, president and CEO, OfficeMax.

Some of the services offered at the new concept include web hosting, customized web sites and cloud storage, as well as computer network setup, software installation and repair. OfficeMax offers business meeting space in the store and free Wi-Fi that allows customers to plug in and work. Employees even can help customers set up their websites.

The store also provides business card and sign printing, furniture and space planning, packaging and FedEx shipping, and document shredding. Products for sale include convertible laptops, smartphones, printers and shredders.