Launching with not one, but two social media promotions, KFC is unveiling their new Li’l Bucket Kids Meal. According to NRN, KFC sees a big opportunity in their smallest customers, or within their parents’ pocketbooks and wallets to be more specific.
From the article:
KFC said the kids’ meal’s default offerings of a Kentucky Grilled Chicken drumstick, green beans, an applesauce pouch from GoGo squeeZ and a Capri Sun Roarin’ Water has 210 calories, 4 grams of fat and 565 milligrams of sodium. The meal can be customized with other side dishes or chicken options, including four Original Recipe Bites, an Extra Crispy Tender or a Chicken Little sandwich.
Guests can substitute macaroni and cheese or mashed potatoes and gravy for the green beans, and 1-percent milk is an available alternative to the Capri Sun beverage. The suggested retail price of the Li’l Bucket is $3.99.
“We’ve found that our fans are looking for meals that appeal to moms and kids in terms of options and taste,” chief marketing officer Jason Marker said in a statement. “By pairing our freshly prepared chicken choices with delicious, convenient fruit and KFC’s famous sides, we’ve created a meal with balanced and kid-friendly options.”