In general, more consumers are shopping in new stores this year compared to the previous. That is according to a new article on Chain Store Age. H&M leads the pack with the most new customers with Kohl’s, Macy’s, Abercrombie & Fitch and Forever 21 finishing out the top 5.
From the article:
That’s according to a survey of 4,000 consumers by Market Force Information, a global customer intelligence solutions company, which found that 39% had tried a new retailer in the past three months, an increase from 32% in 2011 and 14% in 2010.
Out of the top-ranking retailers in the study, H&M did the best job of attracting new customers for the second time in a row. The Swedish fast-fashion retailer received the highest ranking when the survey votes were indexed to account for number of locations per chain. Kohl’s secured the No. 2 spot, up from its sixth-place finish in Market Force’s previous retail study in late 2011, and Macy’s moved from No. 11 up to third place. Coldwater Creek and White House|Black Market both fell significantly this year from their top-five ranking in 2011.