Kate Spade Saturday flagship concept, retail localization

Kate Spade becomes immersive with new flagship concept

Control Group, a New York City-based design and technology firm, partnered with Kate Spade Saturday to unveil the company’s newest flagship concept. According to an article on Retail Customer Experience, the first store, located in Japan, will be followed by additional stores in Japan and the United States.

Kate Spade Saturday flagship concept, retail localization

From the article:

Control Group worked with Kate Spade Saturday to create a re-imagined retail environment that provides a more engaging and fluid experience for customers, the announcement said. Apple iPads will be strategically positioned throughout the shop, featuring content such as marketing messages, style suggestions and video, and user-generated images to encourage engagement with the brand and its products.

Control Group designed the iPad experience on a custom-built remote management platform, with a flexible framework built to accommodate additional devices, stores, countries, languages and media as the brand expands.