Target executive vice president of merchandising Kathryn Tesija notes the retail chain has seen an increase in sales from the mobile endeavors as of late. According to an article on RIS News, a revamped user interface and navigation, compatibility with Apple PassBook, and the adoption of new technologies has helped their mobile platforms.
From the article:
“Target’s mobile activities are part of its larger multichannel strategy. Tesija said the retailer is planning pilot programs for stores in the San Francisco and Minneapolis-St. Paul markets offering buy online/pick up in store, paying in one store for pick up in another store, and online payment for items shipped directly from a store, including same-day delivery options.
“We believe these tests will provide valuable information as we continue to shape our multichannel strategies,” said Tesija. “Ultimately, we expect to evolve towards more integration across our inventory and supply chain in which our stores, regional distribution centers and Web fulfillment centers all interact seamlessly to satisfy guests’ wants and needs through all our channels.””