KFC Kids Meal, Quick Service Restaurant

KFC Introduces New Li’l Bucket Kids Meal

Launching with not one, but two social media promotions, KFC is unveiling their new Li’l Bucket Kids Meal. According to NRN, KFC sees a big opportunity in their smallest customers, or within their parents’ pocketbooks and wallets to be more specific.

KFC Kids Meal, Quick Service Restaurant

From the article:

KFC said the kids’ meal’s default offerings of a Kentucky Grilled Chicken drumstick, green beans, an applesauce pouch from GoGo squeeZ and a Capri Sun Roarin’ Water has 210 calories, 4 grams of fat and 565 milligrams of sodium. The meal can be customized with other side dishes or chicken options, including four Original Recipe Bites, an Extra Crispy Tender or a Chicken Little sandwich.

Guests can substitute macaroni and cheese or mashed potatoes and gravy for the green beans, and 1-percent milk is an available alternative to the Capri Sun beverage. The suggested retail price of the Li’l Bucket is $3.99.

“We’ve found that our fans are looking for meals that appeal to moms and kids in terms of options and taste,” chief marketing officer Jason Marker said in a statement. “By pairing our freshly prepared chicken choices with delicious, convenient fruit and KFC’s famous sides, we’ve created a meal with balanced and kid-friendly options.”

Macy's OmniChannel Approach, Shopper Marketing

Could E-Commerce Actually Be the ‘Holy Grail’ of Physical Stores? Macy’s thinks so.

It’s a popular bandwagon to hop on. To say that brick-and-mortar stores have met their end at the hands of e-commerce is a popular mantra people like to yell louder and louder as each new survey is published.

According to CoStar, this notion is greatly exaggerated. The culture of retail is not shifting one way or another, but rather online and in-store sales are blending to a point where Macy’s CFO Karen Hoguet thinks we need a new way of looking at the entire process.

Macy's OmniChannel Approach, Shopper Marketing

From the article:

A recent survey from the Cisco Internet Business Solutions Group found that 93% of products sold in the U.S. are still bought in brick-and-mortar locations. And while technology has upended many product categories and more than a few individual retailers, it simultaneously has created opportunities for retailers to continue to make the store shopping experience relevant.

“I think the whole concept of bricks and mortar needs to go out the window,” Karen M. Hoguet, CFO of Macy’s said at a presentation at UBS Global Consumer Conference this month. “It’s just so different today. How do you account for somebody who’s buying off a mobile device in a store? How do you account for somebody who shopped all day, didn’t want to carry shopping bags on the train, went home and bought it all on macys.com? I really think it’s sort of an old way of thinking about the business,” Hoguet said.

Home Depot, Shopper Marketing

JC Penny’s Newest Loss is Home Depot’s Gain

Home Depot has a new Vice President of Marketing and Brand Management. According to Dividend, she is the latest transplant from JC Penney, a company that has struggled as of late to right their sinking ship.

Home Depot, Shopper Marketing

From the article:

Lisa DeStefano-Orebaugh will be joining Home Depot’s team. It was not reported when she will start at the Atlanta-based company, but when she does she will report to Chief Marketing Officer Trish Mueller.

This is the third top JCP executive to leave the company in less than a year. In June, Michael Francis left as merchandise and marketing chief and Greg Clark left as senior vice president of creative marketing in October.

H&M most new customers, shopper marketing

H&M Attracts the most New Customers to its Stores

In general, more consumers are shopping in new stores this year compared to the previous. That is according to a new article on Chain Store Age. H&M leads the pack with the most new customers with Kohl’s, Macy’s, Abercrombie & Fitch and Forever 21 finishing out the top 5.

H&M most new customers, shopper marketing

From the article:

That’s according to a survey of 4,000 consumers by Market Force Information, a global customer intelligence solutions company, which found that 39% had tried a new retailer in the past three months, an increase from 32% in 2011 and 14% in 2010.

Out of the top-ranking retailers in the study, H&M did the best job of attracting new customers for the second time in a row. The Swedish fast-fashion retailer received the highest ranking when the survey votes were indexed to account for number of locations per chain. Kohl’s secured the No. 2 spot, up from its sixth-place finish in Market Force’s previous retail study in late 2011, and Macy’s moved from No. 11 up to third place. Coldwater Creek and White House|Black Market both fell significantly this year from their top-five ranking in 2011.

Walmart, Scan and Go, iPhone, Self Checkout

Walmart brings iPhone Checkout to 200 Stores total

What originally began in 70 stores will now be expanded to a total of 200 in the near future. According to an article on RIS News, shoppers scan items on their iPhone as they are shopping, seeing a tally of their total purchase, and are able to bypass the checkout line when they are through shopping.

Walmart, Scan and Go, iPhone, Self Checkout

From the article:

The pilot began near its home office in Bentonville, Arkansas in late 2012, then expanded to Atlanta, and recently rolled out to 40 stores in the Denver area. While the program is tripling in size, for now it will only be in a fraction of Walmart’s more than 4,000 U.S. stores. “Scan & Go” will be expanded to the following territories:

· Denver, CO
· Phoenix, AZ
· Omaha, NE
· Dallas and Austin, TX
· Oklahoma City and Tulsa, OK
· Wyoming
· Bozeman, MT
· Seattle, WA
· San Jose, CA
· Portland, OR

“We want our customer feedback to dictate the experience,” said Gibu Thomas, senior vice president of mobile and digital at Walmart Global eCommerce this week. “You’ll see this roll out to more markets.”

Currently, the “Scan & Go” app only works on Apple devices, but according to the retailer an Android version will be released soon. With more than half of its shoppers using smartphones, Walmart is trying to make shopping more convenient for shoppers embracing mobile technology. According to Thomas, more than half of the customers that have the “Scan & Go” feature have used it more than once.

goods-retail-store-supply-chain

Five Questions CEOs Should Ask about their Supply Chain

For CEO’s, most your time may not be spent focused on your company’s supply chain, but they should, at least some of the time. According to Industry Week, supply chains ensure products are delivered on time and in good shape, factors that contribute directly to a company’s bottom line.

goods-retail-store-supply-chain

From the article:

Supply chains can be defined as the movement of three critical resources: materials, information and money. A failure in the movement of any of these can lead to a failure of the entire chain, whether there is only one supplier or hundreds. If a payment is late, a part held up, or there’s no data or misleading data available to track a component, the supply chain will fail.

And, to build on this, if you think quality in a supply chain is just having the right materials in the right place at the right time, you’re not thinking broadly enough. Supply chain management must also focus on the quality of the materials, the accuracy and content value in the information shared between supplier and customer, and the accuracy and timeliness in the financial transactions.

Walgreens earnings and partnership

Walgreens unveils blockbuster partnership … just not with Blockbuster.

With better than expected earnings in its second quarter, Walgreens has announced a deeper partnership with AmerisourceBergen that includes a potential board seat, according to Chain Store Age.

Walgreens earnings and partnership

From the article:

The deal will substantially alter how Walgreens sources prescription products. Currently, the company relies on AmerisourceBergen for specialty items, but the new deal is a 10 year comprehensive arrangement that for branded and generic pharmaceutical products. The portion of the agreement relating to branded products Walgreens has historically sourced from distributors and suppliers takes effect September 1. Over time, beginning in calendar year 2014, AmersourceBergen will increasingly provide generic pharmaceutical products that Walgreens historically has self-distributed.

It is believed the new relationship will enable Walgreens, Alliance Boots and AmerisourceBergen to benefit from greater scale and global opportunities and work together on programs to improve service levels and efficiencies, while reducing costs and increasing patient access to pharmaceuticals. The companies contend the arrangement will help address global health care challenges by making it easier for manufacturers to bring products to market; increasing accessibility to the benefits of global sourcing and best practices for community pharmacies; and providing patients with better access to health care. The collaboration is also believed to generate opportunities to attract partners in new markets and prospects in existing markets around the globe.

in-store shopper, retail localization, execution

More Shoppers Are Trying New Retailers

A new study from Market Force has found that certain retailers are attracting more first-time customers. The top five include Khol’s, Macy’s, H&M, Abercrombie & Fitch, and Forever 21, according to an article on Retail Customer Experience. The article points out that retailers who put their focus on customer service and in-store execution were more likely to grow same-store sales.

in-store shopper, retail localization, execution

From the article:

Out of the top-ranking retailers in the study, H&M did the best job of attracting new customers for the second time in a row. The Swedish retailer received the highest ranking when the survey votes were indexed to account for number of locations per chain. Kohl’s secured the No. 2 spot, up from its sixth-place finish in Market Force’s previous retail study in late 2011, and Macy’s moved from No. 11 up to third place. Coldwater Creek and White House | Black Market both fell significantly this year from their top-five ranking in 2011.

Of the consumers who recently ventured into a new retailer, 60 percent said they were delighted by their experiences, while 40 percent were neutral or negative. Of the shoppers who reported being highly satisfied by their initial visit, 90 percent said they made a purchase. Those highly satisfied customers also planned to return — 90 percent said they would shop at this retailer again within the next 90 days.

Walmart, E-Commerce, Fulfillment centers, retail localization

Walmart creating a next-gen network of stores as fulfillment centers

E-commerce, utilizing emerging ahead-of-curve technology, and creating a world-class fulfillment network, are two of Walmart’s biggest focuses at the moment. According to an article on RIS News, the mega-retailer is working on ways to improve the customer experience on both a macro and micro level. From the in-store experience to managing global supply chains, they are rethinking the entire process.

Walmart, E-Commerce, Fulfillment centers, retail localization

From the article:

Work on the fulfillment network will begin in the U.S. “We are still in pilot phases of our same day delivery for Walmart U.S. but we know we have a very important advantage in our brand and promise,” explained Walmart CFO Charles Holley in a presentation at the Bank of America Merrill Lynch Consumer & Retail Conference last week. “Along with the 4,000 stores that are within a very short distance of a large part of the population, we are also going to be using dedicated fulfillment centers.

The retailer is supporting its digital commerce efforts with technology investments, including improvements to its Polaris search engine and the development of its Pangaea global e-commerce platform. “We want to have a common global platform that can flex to the market,” explained Holley. “Right now we have different technology we’re using in some of these markets so we need one common platform and we think that will take us a long way. Mobile technology is another small part of investment but important I think.”

Walmart is also making efforts to rein in expenses and run its stores more efficiently. At its Sam’s Club stores, the retailer is piloting self-checkout POS registers. “That’s made us much more efficient and much more productive in the Club, our membership scores also have gone up in those clubs along with associate scores,” Holley reported.

Walgreens green building, shopper marketing

Walgreens To Build First Self-Powered Retail Store

In an effort to identify best-practices for a zero impact retail store, Walgreens is hoping to identify ways to expand this initiative to other retail stores across the country. According to an article on Hot Hardware, green construction projects are often used for data centers rather than consumer-facing retail store.

Walgreens green building, shopper marketing

From the article:

The store is slated to be built at the corner of Chicago Avenue and Keeney Street in Evanston, Illinois, where an existing Walgreens is currently being demolished. The technologies Walgreens is plotting to implement in this new super-green store will include solar panels and wind turbines to generate power; geothermal technology for heat; and efficient energy consumption with LED lighting, daylight harvesting, and “ultra-high-efficiency” refrigeration.

What’s truly impressive about this retail store is that it will actually generate more power than it consumes. Engineering estimates suggest that the location will produce 256,000 kilowatt hours per year while using just 200,000.