My Macy's Retail Localization strategy

My Macy’s continues to localize store offerings.

The earnings report for Macy’s fourth quarter of 2012 came in better than expected. According to an article on Biz Journals, Macy’s Chief Financial Officer, Karen Hoguet, attributes part of their success with their localization efforts via My Macy’s.

My Macy's Retail Localization strategy

From the article:

“Last year, Macy’s simplified some of the processes for My Macy’s, a localization initiative that started as a pilot program in spring 2008. Hoguet said the company continues to find new ways to increase localization of product offerings. “This is so critical, and frankly, cannot be emulated by the competition,” Hoguet said on the earnings call.”