Wendy's new design, visual merchandising

Wendy’s Looks to Upgrade 200 Stores to their new Modern Design

By the end of February Wendy’s will roll-out their new logo and design aesthetic to 200 locations. The new design will be applied in advertising, on product packaging, crew uniforms, new restaurant signage, menuboards and digital assets, according to Chain Store Age.

Wendy's new design, visual merchandising

From the article:

“The updated logo is in sync with the company’s new “Image Activation” restaurant environment, whose bold, sleek, ultra-modern look is designed to enhance the customer experience. Features include lounge seating with fireplaces, flat-screen TVs, Wi-Fi and digital menuboards.

The goal is to remodel 50% of company restaurants in North America by the end of 2015. Average sales volumes for Image Activation restaurants have increased more than 25% over the prior year, according to the company.”