Showrooming, the term brick-and-mortar retailers either embrace or resist. The reality of the fact is that showrooming can either help or hurt the retail store.
In an article on SAP’s Business Innovation blog, Brent Cohler introduces an infographic outlining the good and the bad sides to showrooming.
From the article:
“Depending on the data source, mobile devices now play a part in approximately 60-80% of all purchases. It’s led to the term “showrooming,” defined by the Wall Street Journal as, “when shoppers come into a store to see a product in person, only to buy it from a rival online, frequently at a lower price.”
It usually involves the shopper using her smartphone to do the research while still in the store, and it’s taken the retail industry by storm. Some retailers are trying to match the lower prices, but this is a risky proposition as the online-only players have significantly lower cost structures than those with a brick and mortar presence.
Want to learn more about the showrooming phenomenon? Curious how innovative retailers can combat this trend, boosting their sales and increasing customer loyalty? Click on our latest infographic below, “The Changing Retail Experience,” and see how SAP unites big data, analytics and mobile to deliver a premium experience for the modern consumer.”