Chipotle fast-casual restaurant, shopper marketing

Are quick-service and upscale-casual brands losing their market share?

It appears as if casual-dining and fast-casual concepts are eating into the market share of quick-service and upscale-casual brands.

Chipotle fast-casual restaurant, shopper marketing

NRN reports that a recent study by Technomic Inc. finds consumers’ expectations changing in light of an increase in dining options.

According to NRN:

“In its “Future of Casual Dining Consumer Trend Report,” the market research firm found that 85 percent of consumers surveyed said they eat at fast-casual restaurants at least once a month, and 82 percent reported visiting a traditional casual-dining brand once a month. The strength of traffic at traditional casual-dining restaurants resulted in part from customers trading down from upscale casual, the report found, as only 40 percent of respondents who recently patronized a casual-dining restaurant also visited an upscale eatery in the same time frame.”

“The research firm reported that, compared with a similar study from two years ago, consumers were more likely to visit casual-dining restaurants for several different reasons and occasions, including routine lunches and everyday meals, special occasions, and meals with colleagues and family.”