Amy Poehler, Best Buy Super Bowl commercial, visual merchandising

Can Amy Poehler save Best Buy?

Fresh off rave reviews for her Golden Globes co-hosting duties, Amy Poehler is about to tackle a more daunting task –- the Super Bowl ad for the troubled Best Buy chain.

Amy Poehler, Best Buy Super Bowl commercial, visual merchandising

The comedian and actress, who scored what was probably the most oft-repeated line of the Golden Globes fest (it’s at about the 1-minute, 50-second mark of the opening), will be the star of a 30-second ad for the electronics chain during the first quarter of the game, according to the Associated Press.

“Amy is this comedic everyperson who can make things simple,” said Scott Durchslag, president of Best Buy’s online and global e-commerce. “And Best Buy is trying to accomplish the same thing — making technology simple.”

Simple? That’s the message?

Well, maybe after last year — which was no laughing matter for Best Buy — the chain is waxing nostalgic for simpler times when it was not being crushed by online competitors.

For the third quarter of 2012, the company reported a loss of $10 million, compared to a profit of $156 million in the same quarter a year earlier.

Also during 2012, Chief Executive Brian Dunn stepped down after it was revealed that he had a personal relationship with an employee. Company founder Richard Schulze, who also left in the wake of the messy affair, later made moves to try to take back the chain.

[via LA Times]