Toys R Us, holiday 2012, shopper marketing

Toys “R” Us Rocks Around the Clock for Holiday 2012

Toys “R” Us stores nationwide will keep their doors open for 88 consecutive hours of shopping beginning 6 a.m. on Friday, December 21 through 10 p.m. on Christmas Eve, providing last-minute gift-givers with “all the toys, all the time.” Toys “R” Us Times Square, the retailer’s flagship store, opened its doors at 7 a.m. on Sunday, December 2, keeping them open until 10 p.m. Christmas Eve, providing New Yorkers and visitors 543 consecutive hours to shop around the clock. The retailer has also created a Facebook game rewarding customers with discounts.
Toys R Us, holiday 2012, shopper marketing
“By extending our shopping hours in the days leading up to Christmas, customers can take advantage of around-the-clock shopping at Toys “R” Us stores nationwide for all of their gift-giving needs whenever is most convenient to them,” said Troy Rice, executive vice president of stores and services for Toys “R” Us, Inc. “In addition, with fantastic deals and discounts and the best in-stock position on the hottest toys, gift-givers won’t need to shop anywhere else to get those coveted presents under the tree just in time for Santa’s arrival on Christmas morning.”
Shoppers will receive deals and discounts in-store only as well as the retailer’s Price Match Guarantee and a two-day sale from Friday, December 21 to Saturday, December 22, presenting shoppers with deeper discounts. Items purchased online by 3 p.m. on Friday, December 21 are guaranteed to arrive by Christmas Eve.
To help shoppers earn discounts, Toys “R” Us has also partnered with Ubisoft to create Toys “R” Us Towers, a free-to-play toy store simulation game available on Facebook. The game will also be available on mobile devices in the coming months.

[via RIS News]