Macy's Holiday 2012 Window, shopper marketing

Macy’s to keep stores open 48 hours straight Dec. 21 through Dec. 23

Last-minute holiday shoppers will have some help from Macy’s this year, as the retailer plans keep most of its stores open 48 hours straight the weekend before Christmas, from 7 a.m. Dec. 21 through 7 a.m. on Dec. 23.

Macy's Holiday 2012 Window, shopper marketing

The 48-hour shopping marathon coincides with Macy’s final scheduled One-Day Sale of the year, which concludes at 7 a.m., Dec. 23. While the sale ends Sunday morning, 57 stores will remain open 24 hours or offer extended late hours until close on Christmas Eve.

With Thanksgiving falling on November 22, consumers this year will have a total of 32 shopping days, counting Christmas Eve, and no real excuse for last-minute shopping. But the holiday does have a way of sneaking up on some shoppers, and others simply like the adrenaline rush of a last-minute shopping marathon.

“For the first time ever, Macy’s will keep most stores open around the clock for the last weekend of holiday shopping, an expansion of our successful marathon that began at select stores in 2006,” said Peter Sachse, Macy’s chief stores officer. “We hope to make it easy for our customers across the country to finish their shopping at any time of day or night, and with the benefit of the great deals and value they count on from our One Day Sale events.”

Macy’s began the tradition of keeping its doors open 24 hours with Macy’s Queens Center in 2006. Macy’s added additional stores in subsequent years, and last year offered customers the opportunity to shop outside regular store hours in 14 locations that were open 24 hours and in 27 locations that offered extended hours.

[via Chain Store Age]