Baccarat is set to unveil its newest flagship store in New York City in May 2013 ahead of the iconic brand’s upcoming 250th anniversary. Located at 635 Madison Avenue at 60th Street, the expansive 2,800-square-foot store, designed by acclaimed architect and designer Rafael de Cardenas, will be an experiential destination encompassing the Baccarat lifestyle. The store’s distinctive design concept will be a new global retail model for the brand, showcasing tableware, lighting, decorative objects and jewelry to reflect the richness of the Baccarat lifestyle and the brand’s commitment to innovation and excellence, according to a press release.
“This new flagship store will be a landmark of the luxury, glamour and prestige that has set Baccarat apart,” said Michelle Klein, president & CEO of Baccarat North America. “It will be a space for discerning shoppers to fully appreciate the brand’s most coveted designs and to experience the unique Baccarat lifestyle, which celebrates its 250th anniversary in 2014.”
With a tradition of ingenuity and an ever-present eye toward modernity, Baccarat has enlisted architect and designer Rafael de Cardenas to create a contemporary concept that draws inspiration from the brilliance and artisanship of the brand’s design history. Serving as an inspiring destination, the design exudes a crisp elegance through its surprising blend of rich woods and dark stones. The entryway’s faceted surfaces reflect the brand’s iconic sparkling chandeliers. Adjacent spaces, wrapped in warm fabrics, create intimate environments for product interaction. Sampling from Baccarat’s history of fine craft, these unique material combinations create a contemporary language for the brand and confirm Baccarat as a luxury house dedicated to high design.
As the brand approaches its 250th anniversary in 2014, devotees of Baccarat will have the opportunity to experience the brand’s lifestyle on a grander scale with the opening of the highly anticipated Baccarat Hotel & Residences New York, a joint venture between Starwood Capital Group and Tribeca Associates. Located on one of Manhattan’s most prestigious blocks off Fifth Avenue, across from the Museum of Modern Art, Baccarat Hotel & Residences New York will combine sophisticated design with the level of service and exceptional quality that exemplifies the brand.