Victoria's Secret, NYC Flagship store, visual merchandising

Victoria’s Secret takes the wraps off redesigned NYC flagship

Victoria’s Secret has reopened its New York flagship with a re-design that embodies the brand’s sexy, sophisticated and glamorous spirit with a nod to its heritage. Click here to see photos.

Victoria's Secret, NYC Flagship store, visual merchandising

The three-floor, 8,000-sq.-ft. store, located in Herald Square, features warm, black cherry hardwood floors, sculpted pink surfaces with rich accents of black chrome, Italian marble floors and custom ribbon chandeliers adorned with backlit Swarovski crystals, which highlights the 14-ft. high focal wall showing iconic Victoria’s Secret Angels images. Every floor features video screens playing the Victoria’s Secret Fashion Show, recent TV spots, and Supermodel footage.

It also includes the brand’s first-ever perfumery, with European-inspired kiosks that include the company’s full line of fragrances. The lower level of the store showcases Victoria’s Secret PINK collection.

[via Chain Store Age]