Black Friday, VIP Service, Shopper Marketing

Malls to offer VIP perks to lure more Black Friday shoppers

Black Friday shoppers at certain malls will get the VIP treatment as more retail establishments seek to offer a “white glove” experience to those willing to pay for a reprieve from the shopping day’s typical madness.

Black Friday, VIP Service, Shopper Marketing

According to marketwatch.com, malls are feeling the pressure to increase their services as fewer holiday shoppers are braving brick-and-mortar stores. Also, many stores are offering the same types of Black Friday deals online that they’re offering in stores, giving shoppers less incentive to drive to the mall, the article reported.

VIP shopping will vary from mall to mall, but could include such perks as survival kits of water and energy bars, child care centers, reserved parking spaces, valet parking, lounge areas with refreshments, coat checks, package holding areas and security escorts to vehicles.