Best Buy CEO Calls on Company To Embrace Showrooming

yankee group, showrooming

 Hubert Joly, the new Best Buy CEO who is just 10 weeks on the job, said recently that the time has come for the big-box retailer to stop fighting the showrooming trend. Instead, the executive said, Best Buy should be working to leverage mobile shopping habits to its advantage.

According to CBS News, Joly’s revelations on showrooming were part of long-term plans to turnaround Best Buy’s recent slump in sales. Joly and other executives made the company’s new position on showrooming known at a meeting with analysts in New York.

“Our performance has been unsatisfactory in a number of areas,” Joly said, according to the news provider. “Many of these problems are a result of our own making.” Part of that may be the company’s previous stance on showrooming, in which shoppers scope out items in-store, but buy them elsewhere—more often than not online. As recently as the beginning of November, an unnamed company spokeswoman said the effects of showrooming have been exaggerated.