foot locker, concept store, retail localization

Foot Locker unveils new fitness concept store

Foot Locker announced Tuesday the introduction of SIX:02, an elevated retail concept featuring fitness apparel and athletic footwear for women.

foot locker, concept store, retail localization

The first three stores will open for the holiday season in Stamford Mall in Stamford, Conn., Willowbrook Mall in Wayne, N.J., and North Star Mall in San Antonio, Texas.

SIX:02’s concept is based on being the first-to-market design around a broad assortment of women’s athletic brands in an environment created specifically for that female customer, according to Foot Locker.

The store features dedicated fit zones and fitting lounge areas, as well as a service concept that features an on-premise consultative selling team.

“A woman’s day tends to be packed with work, family, and friends. She often finds a moment for herself at the gym, during a run, or at an early morning fitness class,” said Stacy Cunningham, executive VP marketing at Foot Locker. “She deserves a place to find premium fitness and athletic gear that allows her to combine her personal style and versatility with performance features. We are excited to offer her that opportunity and experience at SIX:02.”

[via Chain Store Age]