Sporting goods store entertains shoppers with augmented reality

Sporting goods retailer Scheels recently installed an ArmorActive iPad kiosk in its Sandy, Utah, megastore, providing shoppers a taste of augmented reality.Augmented reality in sporting goods stores

According to a press release, the kiosk consists of an ArmorActive iPad kiosk located across from a scenic backdrop and hand-held mini green screens.

Scheels shoppers choose from a selection of digital props that will fill in the green screen after their photos are taken in front of the backdrop. The pictures can be sent to the shopper’s email or shared with friends, the announcement said. Scheels reports that 250-400 emails are being sent per day from the ArmorActive kiosk by their customers.

“This new photo experience is very popular with Scheels’ customers and a smart marketing strategy overall,” says Nick Ames, CMO of ArmorActive. “At any time, there are groups waiting to take their turn with the application. Users love playing with the iPad and sending the pictures to their friends, spreading the Scheels brand and advertising their customer experience.”

[via Retail Customer Experience]