Benetton, Retail Localization, iPad, Inventory Management

Benetton’s megastore turns to iPads to help manage its extensive inventory of colorful fashion

Retailer Benetton’s largest store uses the iPad to photo and barcode every item it stocks to help sell fashion to customers more efficiently and track sales for inventory control.
Benetton, Retail Localization, iPad, Inventory Management

The Benetton team was tired of doing things the old way.

First, employees at the Vienna, Austria-based megastore took each and every piece of clothing from its hanger and scanned its data. Then they reached for a camera to photograph every product in every color. All of it had to be stored manually by employees on the company computer.

There had to be a better process.

Last year, Christian Glöck, Benetton’s IT system administrator, came up with one. “I knew the iPad was the right tool for the job and the main reason was the camera,” he told TabTimes. “We could use the camera to read the barcode (for inventory control) and photograph the clothes.”

Glöck initially considered writing his own program for the iPad, but then turned to software developers Zimmel + Partner with the outline of a process.

He designed a structure that would allow automated transfer of data to and from the store’s merchandised management system. And he wanted pictures to be uploaded and allocated to the clothing automatically without having to enter a serial number.

He conveyed these needs to the software designers. Their solution was a combination of the database app FileMaker Go for iPad and FileMaker Pro. “It was implemented within four days,” says Glöck.

Substantial savings

The IT systems administrator says that the cost savings have been substantial. The store (which, at 4,000 square meters of sales floor carries a lot of inventory) was paying professionals 60,000 Euros per season for all its photography work. The FileMaker solution cost Benetton 3,000 Euros per season. “That’s a savings of 57,000 Euros each season,” he said.

The new inventory control/sales help program started in the spring of 2011. Staffers take photos of each piece of fashion with iPads and scan its bar code, matching them to each other.

Each article could be in five colors. “It’s not so easy to remember,” said Glöck.

This two-tiered tracking systems enables the Benetton team to know what’s in stock, what has sold and move inventory at a quicker rate. The net result is a more precise snapshot of what’s available, where—and in what size and color.

 [via TabTimes]