GameStop Holiday Concept Store, Retail Localization

GameStop launches new holiday store concept

GameStop Corp. announced Friday it has unveiled a new store concept called GameStop Kids and will open 80 holiday stores in U.S. malls.

GameStop Holiday Concept Store, Retail Localization

GameStop Kids stores will feature an assortment of the most popular video games and accessories, toy brands and collectibles, showcased in temporary mall spaces.

The first GameStop Kids location opened Friday at the Grapevine Mills Mall in Grapevine, Texas, with all other locations opening in the coming days and weeks, according to the company.

[via Chain Store Age]

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