Tonight’s Monday night football game at the Dallas Cowboys’ $1.2 billion stadium will offer attendees a chance to drink some beer, eat a few hotdogs and pick up bra or two.
According to an article in the Detroit Free Press, a Victoria’s Secret PINK store will open at the stadium just in time for tonight’s game. The grand opening marks the first underwear store to set up shop at a professional sports stadium or venue, according to the article.
“We think it’s cute as a bug and very in place to show it and sell it out there,” Dallas Cowboys owner Jerry Jones said Friday on KRLD-FM.
The Cowboys will have a ceremonial ribbon-cutting event taking place hours before kickoff, complete with Victoria’s Secret models. The store is located on the main concourse club area above Entry A.
