French company unveils 3D merchandising software

French technology company Dassault Systèmes announced today the launch of Perfect Shelf, a tool for retailers to use 3D modeling for realistic views of retail aisles, according to a company press release.


Complete with shelves, fixtures, products, lighting and promotional materials, Perfect Shelf allows retailers to experience store layouts through the eyes of consumers. Effective product shelving is an important factor in customer experience, the company said the announcement.

“Now thanks to our 3DEXPERIENCE platform, CPG brand manufacturers and retailers can imagine and quickly deliver superior shopping experiences that simultaneously reconcile consumer’s perspective, business objectives and operations excellence,” said Monica Menghini, executive vice president of industry and marketing at Dassault Systèmes. “It will transform the way they innovate and collaborate for and with consumers, in both mature and developing markets.”

[via Retail Customer Experience]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s