French technology company Dassault Systèmes announced today the launch of Perfect Shelf, a tool for retailers to use 3D modeling for realistic views of retail aisles, according to a company press release.
Complete with shelves, fixtures, products, lighting and promotional materials, Perfect Shelf allows retailers to experience store layouts through the eyes of consumers. Effective product shelving is an important factor in customer experience, the company said the announcement.
“Now thanks to our 3DEXPERIENCE platform, CPG brand manufacturers and retailers can imagine and quickly deliver superior shopping experiences that simultaneously reconcile consumer’s perspective, business objectives and operations excellence,” said Monica Menghini, executive vice president of industry and marketing at Dassault Systèmes. “It will transform the way they innovate and collaborate for and with consumers, in both mature and developing markets.”