Nine West Concept store, retail localization, SoHo

Nine West opens new retail concept

Nine West has opened the first standalone store for its Vintage America Collection line. The store, in New York City’s SoHo neighborhood, reflects the modern bohemian ethos of the brand.

Nine West Concept store, retail localization, SoHo

Nine West, a division of The Jones Group, collaborated with Stefan Beckman, a New York City-based designer, on the design of its newest format. Inspired by the turquoise blue of the ocean in Southern California and the palette of desert terrain of the American West, the space will be outfitted in sensual metallic, feminine antiques and unique finds from road trips across the country. While incorporating elements of New York, the store will also serve as a sanctuary from the city’s hustle and bustle and be simultaneously luxe vintage and eclectically gypsy.

In addition to the store, the Vintage America Collection will be supported by a comprehensive digital and social media campaign.

[via Chain Store Age]

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