piperlime soho flagship store, retail localization

Piperlime makes retail debut in SoHo

Gap Inc.’s Piperlime banner has opened its first full-scale retail location — at 121 Wooster St. in the SoHo neighborhood of New York City.

piperlime soho flagship store, retail localization

“We are thrilled to be celebrating the opening of our first Piperlime store today in SoHo,” said Jennifer Gosselin, senior VP and general manager of Piperlime. ”

The new 4,000-sq.-ft. store is styled as a boutique and features trend vignettes, as well as in-store kiosks that provide shoppers access to piperlime.com products.

“Today’s customers demand accessibility to their favorite brands across multiple channels,” said Toby Lenk, president of Gap Inc. Direct, the Gap division that houses the Piperlime brand. “The benefit of being part of one of the world’s best multi-channel retailers is the ability to leverage the resources and experiences that have gone into creating the company’s unique and beloved shopping destinations, both online and in stores. We’re thrilled that Piperlime can now offer their customers the best of both worlds.”

[via Chain Store Age]

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