Toys 'R' Us store remodel, retail localization

Toys ‘R’ Us Announces New and Renovated Stores in 21 Markets

Toys “R” Us on Tuesday said that by the end of 2012 it will have opened eight new stores and remodeled 13 existing locations to the side-by-side Toys “R” Us/Babies “R” Us model.

Toys 'R' Us store remodel, retail localization

The retailer said the 21 stores across 13 states are representative of its strategy to bring both concepts together in an integrated store format.

“As we continue to invest and build upon our portfolio of stores by integrating Toys ‘R’ Us and Babies ‘R’ Us under one roof, our strategy has provided the opportunity to capture customers at their family’s earliest stage and grow with them through childhood,” said CEO Jerry Storch.

By the end of 2012, the Toys “R” Us said it expects to operate 204 side-by-side stores nationwide, accounting for nearly 25% of its store base.

[via Chain Store Age]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s