J.C. Penny concept store launches, retail localization

J.C. Penney rolls out three shop concepts in 700 stores; second wave set for Sept. 1

J.C. Penney on Aug. 1, will open in-store shop concepts for three brands—Levi’s, i jeans by Buffalo and The Original Arizona Jean Co.—in nearly 700 stores nationwide. To coordinate with the back-to-school season, the retailer also is offering free haircuts for kids in its salons in the month of August.

J.C. Penny concept store launches, retail localization

“The back-to-school season presents the perfect opportunity to offer free haircuts for kids and unveil our new Shops, giving customers a first glimpse of what will soon be an entirely new retail experience,” said Ron Johnson, CEO, J.C. Penney.

J.C. Penney’s second wave of branded shops will open Sept. 1, and will feature dedicated shops for Liz Claiborne, IZOD, and jcp – a new private brand dedicated to high-quality fashion basics.

The Levi’s shop, dubbed the Levi’s Denim Bar experience, will launch in Men’s with 11 fits and 88 washes. Each Denim Bar is equipped with iPads so customers can access more sizes, styles and finishes through a virtual experience that is also available on Jcp.com/levis. The shop, staffed by Levi’s Fit Specialists, will offer mobile checkout, the first time the technology has been available in J.C. Penney stores.

[via Chain Store Age]

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