Ann Taylor to Open New Concept Store, Retail Localization

Ann Taylor to Open New Concept Store

August is shaping up to be a big month for fashion at Ross Park Mall, with at least two stores slated to open Friday.

Ann Taylor to Open New Concept Store, Retail Localization

Experience a fresh take on all American women’s wear at the Ann Taylor concept store.

“Our new concept stores … are light, modern, feminine and designed to showcase the full Ann Taylor collection while making our client feel comfortable and welcome,” head designer Lisa Axelson said in a release.

The store will be modeled after a contemporary home, with white-washed maple floors, crystal chandeliers and tufted furniture. It also will feature a styling area with plush carpet, backlit mirrors, floral wall details and ottomans, complemented by an adjacent private lounge.

These made-over store layouts have been popping up across the country since fall 2010 in cities such as New York, Boston, Chicago, Miami and more. Locally, the Galleria in Mt. Lebanon welcomed one last September. To mark the opening at Ross Park Mall, an in-store shopping event will be held 1 to 5 p.m. Aug. 11, with refreshments, raffles, a DJ, and gifts for those with purchases of more than $100.

[via post-gazette]

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