JC Penny, Mobile Check Out, Retail Localization

JC Penney to Eliminate Standard Checkout

JCPenney CEO Ron Johnson is on a mission to eliminate traditional checkout by the end of 2013. In its place, he’s pushing mobile and self-checkout, telling the audience at Fortune’s Brainstorm Tech conference in Aspen, Colo., yesterday that the stores will be 100-percent RFID (radio frequency identification) and Wi-Fi enabled, according to businessinsider.com.

Johnson said the overhaul would not only make customers happier about not waiting in lines, but the company would reinvest any savings it sees in customer service.

JC Penny, Mobile Check Out, Retail Localization

[via Retail Customer Experience]

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