Duane Reade, Drug store, retail localization, manhattan

Duane Reade debuts new, unique store at 100 Broadway

Manhattan-based retailer Duane Reade is expanding its footprint with a second distinct location in the historic American Surety building in the city’s Financial District.

The new 22,000-sq.-ft. Duane Reade store (at the corner of Broadway and Pine) further develops the retailer’s “Up market” store concept. The 24-hour store, with the grand opening on July 9, features such exclusive offerings and amenities as Up market: Chop and an in-store museum quality exhibit; a first for Duane Reade or any other U.S.-based drug store.

Duane Reade, Drug store, retail localization, manhattan

“The concept-forward store design fits the rich innovative structural history of 100 Broadway while incorporating the best ideas of Duane Reade and Walgreens partnering to create a truly unique store experience,” Duane Reade senior director of store concepts Michael De Fazio said. “Intricate salad creations have become the main course for many health conscious, on-the-go New Yorkers. As part of the Walgreens family of companies, Duane Reade is reinforcing its highly recognizable, urban-localized brand with the opening of this store; simply put, it’s New York Living Made Easy.”

The new Up market: Chop is a gourmet salad bar concept with a choice of greens, artisanal cheeses, 30 additional toppings and an array of dressing options.

Other new offerings include Up market: Cafe and Good & Delish self-serve hot soups. Up market: Cafe employs a full-time barista. Coffee drinkers can buy freshly brewed drinks such as hot and iced coffee, as well as such specialty brews as mocha, espresso and cappuccino. Meanwhile, Good & Delish self-serve soups represent a quick, inexpensive snack solution with many options made fresh daily. There are eight homemade-like flavors on the menu, such as chicken noodle, split pea with turkey bacon, wild mushroom barley, cream of broccoli and coconut curry chicken, to name a few.

Popular offerings first introduced at Duane Reade’s 40 Wall Street flagship also are integrated throughout the 100 Broadway store. These include: Up market: Juice, where customers can create their own fresh juice or smoothies; and a chef-manned Up market: Sushi station, featuring fresh, custom-ordered sushi, sashimi and traditional sides.

Other offerings also include the Up market: Fro-Yo station that features eight varieties of frozen yogurt and four twists with an abundance of topping options. An Up market: Freezee station rounds out the frosty options with four flavors available daily.

[via Retailing Today]

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