Nike, Air Jordan's, Michael Jordan, Visual Merchandising

Nike names new president of Jordan brand

Larry Miller is rejoining Nike as president of the Jordan brand, the company announced Monday. Miller will be responsible for driving the global growth strategy for all aspects of the Jordan brand and will report directly to Trevor Edwards, VP global brand and category management for Nike. Miller replaces Keith Houlemard, who will now lead the company’s future worldwide Olympic efforts as general manager where he will be responsible for driving category and brand management strategies supporting key sports marketing partnerships and business across the globe.

Nike, Air Jordan's, Michael Jordan, Visual Merchandising

Miller, 61, most recently served as president of the Portland Trail Blazers. From 1999 to 2006, Miller served as president of the Jordan Brand and prior to that position, he served as VP and general manager of Nike Basketball, where he managed operations for Jordan, Nike Basketball and Converse.

“The Jordan Brand inspires consumers around the world with exceptional products and premium experiences while celebrating the culture of sport,” said Edwards. “The Jordan Brand continues to drive strong momentum in the marketplace and we look forward to Larry expanding our market leadership while delivering Jordan Brand experiences that connect deeply with future generations.”

[via Retailing Today]

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