genius-bar-apple-retail-localization

Apple’s Genius Bar Getting Makeover?

Apple is testing a new design of its Genius Bars to try to accommodate more users, according to ifoapplestore.com.

genius-bar-apple-retail-localization

First, designers pivoted the Genius Bar tables by 90 degrees so they are perpendicular to the rear wall of the store. The kids seats and tables are also gone. Among a few other tweaks is a 10-foot long wood counter with black stools on both sides set 15 inches out from the rear wall of the store to allow employees to move from one side to another.

This new design, according to the story, is a way for Apple stores that can’t move or expand their store size to improve accessibility. It’s unclear how many stores will implement the new configuration.

[via Retail Customer Experience]

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