New Balance, mPOS, VeriFone, Shopper Marketing

New Balance Enhances Customer Experience with VeriFone App

New Balance, mPOS, VeriFone, Shopper Marketing

New Balance has selected VeriFone GlobalBay’s Mobile Point of Sale (mPOS) solution to engage customers by untethering the store associate from a fixed location POS register. This will provide mobile checkout at the point of interaction where it’s needed. VeriFone GlobalBay apps also provide store associates with access to inventory, price and product information, and customer purchase history and recommendations.

Part of a suite of mobile applications, GlobalBay mPOS is changing the ways retailers interact with their customers. By empowering store associates with easy to use sales tools and relevant customer information on mobile devices, retailers are realizing tangible ROI through increased sales while enhancing the overall shopping experience. This is done both inside the store and in new selling locations outside of the store.

VeriFone’s PAYware Mobile Enterprise card encryption solution for iPod touch provides Samsonite and New Balance with card acceptance, encryption of payment transactions and an interface with VeriFone’s PAYware Connect gateway services. Samsonite will also utilize the VeriFone GlobalBay mPOS app for iPod touch.

[via RIS News]

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