Gap's Piperlime, Flagship Store, NYC, Retail Localization

Gap Inc.’s Piperlime to make Retail Store Debut in NYC

Gap Inc.’s online shop, Piperlime, will make its retail store debut this fall, at 121 Wooster St. in the SoHo neighborhood of New York City.

Gap's Piperlime, Flagship Store, NYC, Retail Localization

The new 4,000 sq. ft. Piperlime store will offer a similar curated assortment as online, the company said. Styled as a boutique, the store will feature the best range of coveted, iconic brands like Milly, Frye and Citizens of Humanity as well as little known finds including Tinley Road, Ash and Maison Scotch.

“Our customers have been asking for a place where they can experience Piperlime in person, and New York is the perfect location for this,” said Jennifer Gosselin, SVP and general manager of Piperlime. “Since introducing Piperlime in 2006, we’ve built a loyal following of fashion-involved women looking for a mix of the best styles from the brands they love and the new ones they discover. Our SoHo location will offer an edited assortment, giving customers the right amount of everything in a refreshing setting,” she said.

[via Retailing Today]

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