May 2012

The Body Shop tests ‘entertailing’ in Britian

May 30, 2012 // 0 Comments

Shoppers can receive hand massages while listening to stories at the "story table" and checking out the community wall featuring handmade notices about the city's events. They can test a variety of products for sale, including ointments, lotions and makeup. [...]

4 iPad POS Suggestions From Retailers

May 24, 2012 // 0 Comments

Tablets have invaded the homes of consumers--and Apple is the King of this generation of mobile computers. Since the iPad’s initial announcement in 2010, Apple has sold nearly 80 million iPads. The mobile computer’s next ring to dominate? Your local department store or collectibles shop. [...]

Sears spins off Canada stake to focus on US stores

May 21, 2012 // 0 Comments

Sears Holdings Corp. said Thursday it returned to a profit in the first quarter as it benefited from a gain on the sale of underperforming stores. The troubled retailer also said it would spinoff a stake in its Canada unit to focus on turning around its U.S. business. [...]

Sears Explains Its Success In Content Marketing

May 18, 2012 // 0 Comments

While FitStudio is a major content marketing initiative, it is one of several Sears multichannel programs. Depending on the program, we have various ROI related metrics. For some programs, we are measuring membership acquisition, engagement, page views, return visits, coupon redemption, or purchase. [...]

Macy’s Takes the Lead in Tech-Enhanced Shopping

May 15, 2012 // 0 Comments

While many retailers are working hard to get technology out the door and on the floor, none have mastered a truly technologized shopping experience – except for Macy's, that is. With an omni-channel strategy that takes the lead, Macy's has created tech-enhanced store shopping. [...]
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