Tommy Bahama, Manhattan Island, Retail Localization

Tommy Bahama to make Manhattan debut

Tommy Bahama will open its first New York City location in October.

Tommy Bahama, Manhattan Island, Retail Localization

Dubbed the Tommy Bahama “Manhattan Island,” the 8,500-sq.-ft. store will also include a bar and restaurant. It will be located in an Art Deco building on Fifth Avenue at 45th Street.

The tropics-inspired lifestyle apparel retailer has covered the façade of its store with a barricade featuring imagery of a woman in a bathing suit holding a tropical drink on the 5th Avenue side, and a man alongside a swimming pool surrounded by palm trees and grass on 45th Street side.

[via Chain Store Age]

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