Baskin-Robbins new Canadian logo, visual merchandising, ice cream

Baskin-Robbins Launches New Design in Canada

Ice-cream shop chain Baskin-Robbins (Canton, Mass.) is expanding its franchise locations across Canada, with additional stores in Toronto, Ottawa, Calgary, Edmonton, and Vancouver. As part of the expansion, the company is rolling out a new international store design at new and existing Canadian Baskin-Robbins restaurants, reports QSR magazine.

Baskin-Robbins new Canadian logo, visual merchandising, ice cream

Highlights of the new design include a bright and modern decor, lounge-style seating, iconic pink spoon door handles and textured walls reminiscent of Baskin-Robbins waffle cones and interactive LCD menu displays.

The format is on view at two stores, in the Promenade Mall near Toronto and in Ottawa, with plans to remodel 10-15 locations in the new look in 2012.

The ice cream chain operates more than 100 locations in Canada

[via VMSD]

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