Harrods, Transparent Digital Signage, Visual Merchandising

Harrods Store Windows Using Transparent Digital Signage

Harrods, Transparent Digital Signage, Visual Merchandising

U.K. retailer Harrods, in partnership with Crystal Display Systems Limited, has announced what Crystal Displays said may be “the first major window display using the Samsung transparent displays in the U.K. (and maybe Europe), combining the dynamic screen images of the TFT LCD display with the actual ‘hard’ product to create an amazing window showcase.”

The displays can transition from complete transparency to displaying graphics or animation, allowing the products to appear and disappear before customers’ eyes as the display changes from transparent to opaque.

Crystal Display said the new store window displays are stopping passersby on the sidewalk outside the London store, with some of them taking photos of the new installation and even pressing their faces against the window to try and understand how the displays work.

[via RetailCustomerExperience]

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