Target confirms location of 12 Quebec debut stores


Target Corp. announced Thursday the location of its first 12 stores in Quebec. As previously announced, Target purchased the leasehold interests of 189 sites currently operated by Zellers Inc., and plans to open 125 to 135 stores in Canada, the majority of which will open in 2013.

Target said it intends to announce additional Quebec store locations in the coming months.

Target plans to open stores in the following locations in fall 2013:

  • Galeries D’Anjou, Anjou
  • Place Portobello, Brossard
  • Les Galeries Gatineau, Gatineau
  • Les Galeries Joliette, Joliette
  • Galeries Chagnon, Levis
  • Place Alexis Nihon, Montreal
  • Place Vertu, Montreal
  • Les Promenades Saint-Bruno, Saint-Bruno-de-Montarville
  • Carrefour De L’Estrie, Sherbrooke
  • Place Laurier, Sainte-Foy
  • Carrefour Du Nord, Saint-Jerome
  • Les Rivieres Shopping Centre, Trois-Rivieres
  • [via Chain Store Age]

Sunglass Hut Flagship Store, Retail Localization

Sunglass Hut, New York

Sunglass Hut Flagship Store, Retail Localization

Designing a flagship store for a well-established chain such as Sunglass Hut means retaining certain signature elements, including a black-and-white color scheme and moveable floor display fixtures, while still moving the design forward.

“A client may come to us with certain pieces, but you can do a lot with those pieces,” says Robin Elmslie Osler, principal at EOA (New York). “It’s all in how you put them together.”

While generating ideas for a new store in SoHo, Osler and her team looked at images of ships and shipbuilding and decided to take the notion of a “flagship” literally. Though the allusion may not be obvious to customers, the walls of the narrow store have fins resembling the architecture of a ship that emerge to divide the wall space into bays. Shoppers are drawn in by the sense of discovery as each space becomes visible, and the fixture package, Osler says, creates a more meandering path by preventing a straight shot to the back of the store.

Working with the rectangular space, Osler also wanted to leave a piece of the existing structure intact, “as though we had peeled the skin off this old building and exposed the ribs underneath.” So an exposed brick wall was left uncovered but painted white to help reflect light and bring brightness into the store.

[via VMSD]

Tommy Bahama, Manhattan Island, Retail Localization

Tommy Bahama to make Manhattan debut

Tommy Bahama will open its first New York City location in October.

Tommy Bahama, Manhattan Island, Retail Localization

Dubbed the Tommy Bahama “Manhattan Island,” the 8,500-sq.-ft. store will also include a bar and restaurant. It will be located in an Art Deco building on Fifth Avenue at 45th Street.

The tropics-inspired lifestyle apparel retailer has covered the façade of its store with a barricade featuring imagery of a woman in a bathing suit holding a tropical drink on the 5th Avenue side, and a man alongside a swimming pool surrounded by palm trees and grass on 45th Street side.

[via Chain Store Age]

Adidas Brooklyn Store, Retail Localization, Visual Merchandising

Adidas Plans Store in Brooklyn

Sports apparel retailer Adidas (Portland, Ore.) has signed a partnership to operate a 4,000-square-foot store at the new Barclays Center near Atlantic Terminal in Brooklyn, N.Y. The center is scheduled to open in September, in time for the Nets’ 2012/2013 playing season, reports Crain’s New York.

The location is Adidas’ first retail store in the borough, according to a Nets spokesman. Adidas, which is the official outfitter of the National Basketball Association, operates a store in SoHo, reports Crain’s.

Adidas Brooklyn Store, Retail Localization, Visual Merchandising

[via VMSD]

Baskin-Robbins new Canadian logo, visual merchandising, ice cream

Baskin-Robbins Launches New Design in Canada

Ice-cream shop chain Baskin-Robbins (Canton, Mass.) is expanding its franchise locations across Canada, with additional stores in Toronto, Ottawa, Calgary, Edmonton, and Vancouver. As part of the expansion, the company is rolling out a new international store design at new and existing Canadian Baskin-Robbins restaurants, reports QSR magazine.

Baskin-Robbins new Canadian logo, visual merchandising, ice cream

Highlights of the new design include a bright and modern decor, lounge-style seating, iconic pink spoon door handles and textured walls reminiscent of Baskin-Robbins waffle cones and interactive LCD menu displays.

The format is on view at two stores, in the Promenade Mall near Toronto and in Ottawa, with plans to remodel 10-15 locations in the new look in 2012.

The ice cream chain operates more than 100 locations in Canada

[via VMSD]

Macy's, Shopper Marketing, Millenials

Macy’s, Inc. Outlines Enhanced Focus to Drive Growth Among Millennial Customers

Macy’s, Inc. today outlined a new initiative to grow and develop Macy’s business with customers in the Millennial generation (ages 13 to 30). This is now America’s largest and most diverse generation, spending an estimated $65 billion each year for the type of goods sold at Macy’s.

Macy's, Shopper Marketing, Millenials

The plan, to be implemented in progressive stages over the next three years, includes a series of steps to significantly enhance Macy’s assortment and shopping experience in mstylelab (the merchandise area primarily serving customers ages 13 to 22) and Impulse (primarily serving customers ages 19 to 30).

“We believe we have great opportunity to accelerate sales growth among customers in this generation. Doing so requires us to think from the customer’s point of view about our assortments and store experience, and to align our internal resources so we can move quickly and with focus,” said Jeffrey Gennette, Macy’s chief merchandising officer. “The Millennial strategy is a natural extension of Macy’s very successful work over the past three years in developing My Macy’s localization, omnichannel integration and customer engagement through MAGIC Selling.”

Key elements of Macy’s Millennial strategy include:

Identifying Customer Lifestyles — Millennials comprise a highly diverse generation. Macy’s extensive research into Millennial customers, their shopping preferences and buying habits demonstrates significant variation in what Millennial customers want and expect from their favorite store. Recognizing this, Macy’s has developed four customer lifestyle profiles for both Millennial women and men. These lifestyles express how the customers see themselves, primarily along the spectrum of their interest in fashion and newness, and will be used internally by Macy’s buying, planning, private brands, marketing and visual merchandising teams to better understand the customer so they can make informed decisions going forward.

Enhancing and Localizing Merchandise Assortments — Based on the understanding that brands are very important to Millennial customers, as well as a hallmark of Macy’s, the company will be further developing its assortments of brands that appeal to each of the customer lifestyles for women and men in mstylelab and Impulse. Some of Macy’s anchor brands for Millennials will be familiar names. In addition, the buying and planning organization will be working with its private brands organization and market vendors to bring fresh and exciting new brands and lines to the Millennial customer at Macy’s in apparel, accessories, beauty and home. Through the deep experience of the My Macy’s stores, districts and field planning teams, the company is able to effectively mold the mstylelab and Impulse assortments in each and every store for the Millennial customer who shops that location.

Relevant Omnichannel Environments — Macy’s will continue to use new and emerging technologies, as well as enhanced in-store and online environments, to create a fun, interesting and convenient shopping experience for Millennial customers. Macy’s will engage Millennials through mobile and digital channels, including social media. The use of QR codes, tablets, texting, tap-and-go transaction processing and offers delivered via mobile will be refined. Local events will appeal to the sense of style and fast fashion that Millennial customers seek.

Consistent with Macy’s Omnichannel strategy, stores, online and mobile will come together to provide customers with a seamless shopping experience. Macy’s will continue to add functionality to its website. Microsites within will highlight key fashions, tips and events. Plans call for more expert bloggers on providing direction and advice to Millennials, as well as other customers.

In-Store Improvements — Macy’s stores will use adjacencies, signage and technology to make it easy for customers to find what they are looking for. Associates will be better trained to offer advice and direction to help customers accessorize from head to toe. Visual merchandising will be refreshed more often, with presentations and displays that emphasize brands and lifestyles. Value will continue to be an important part of the equation in mstylelab and Impulse.

Organizational Structure — Macy’s is adjusting its organizational structure to support the Millennial strategy with speed in decision-making and product development, and to ensure that all thinking and resources are aligned. These adjustments will allow central office buyers, planners, marketers, private brand developers, visual merchandisers and support teams to collaborate more closely across functions to execute strategies and drive the business.

“Our Millennial initiative will help Macy’s to build this fast-paced business and better serve a large and dynamic group of customers. This is an exciting time to be at Macy’s as we continue to break new ground and grow our market share,” Gennette said.

[via MarketWatch]

Starbucks Store Opening, Shipping Containers, Retail Localization

Starbucks opens store built from shipping containers

Starbucks has opened a drive-thru location built out of recycled shipping containers. The store opened in December in Tukwila, Wash., and features four shipping containers. Three of the containers are 40 feet long and one is 20 feet long, according to a story on

Starbucks Store Opening, Shipping Containers, Retail Localization

“Our designers were inspired to create this store both as a result of the shipyard that can be seen out the back windows of our headquarters in South Seattle as well as a desire to recycle the same kind of shipping containers that transport our coffees and teas around the world,” Starbucks spokesman Zack Hutson said in the story.

Hutsun said Starbucks is experimenting with new design formats that reclaim the expired containers – taking them out of scrap yards and converting them into stores. The company has a focus on green building to help reduce operating costs and to lead by example and to push the environmental design envelope in retail.

[via Retail Customer Experience]

Harrods, Transparent Digital Signage, Visual Merchandising

Harrods Store Windows Using Transparent Digital Signage

Harrods, Transparent Digital Signage, Visual Merchandising

U.K. retailer Harrods, in partnership with Crystal Display Systems Limited, has announced what Crystal Displays said may be “the first major window display using the Samsung transparent displays in the U.K. (and maybe Europe), combining the dynamic screen images of the TFT LCD display with the actual ‘hard’ product to create an amazing window showcase.”

The displays can transition from complete transparency to displaying graphics or animation, allowing the products to appear and disappear before customers’ eyes as the display changes from transparent to opaque.

Crystal Display said the new store window displays are stopping passersby on the sidewalk outside the London store, with some of them taking photos of the new installation and even pressing their faces against the window to try and understand how the displays work.

[via RetailCustomerExperience]

Smartphones, Mobile, Shopper Marketing, Holiday 2011

Smartphone Shopping Dominated Holiday Season

During the 2011 holiday season, the top retail applications and websites combined — including Amazon, Best Buy, eBay, Target and Walmart — reached nearly 60% of smartphone owners, according to Nielsen.

Smartphones, Mobile, Shopper Marketing, Holiday 2011

“The majority of smartphone owners used their devices for shopping this past holiday season,” said John Burbank, president of strategic initiatives at Nielsen. “Mobile shopping has reached scale and is only going to grow as smartphone penetration continues to rise.”

Nielsen’s metering of the smartphones of 5,000 U.S. volunteers participating in Nielsen’s mobile research also revealed the following:

Smartphone owners of both genders prefer retailers’ mobile websites over mobile apps, with men slightly more likely to try retailers’ mobile apps than women. However, consumers who use retailers’ mobile apps tend to spend more time on them.

Target and Walmart skewed female when it comes to their mobile websites, while Best Buy skewed male. Amazon and eBay appealed to both genders.

All of the top five mobile retail websites experienced a “bump” during the days leading up to and following Black Friday, led by Amazon. This seasonal lift, however, did not translate into an increase in regular usage. By January, active reach was back to October 2011 levels.

[via RetailingToday]