Ann Taylor, Concept Store, Boston Prudential Center, Retail Localization

Ann Taylor Opens Concept Store at Prudential Center

You’ve never met an Ann quite like this one. Ann Taylor has dressed professionally-minded women for generations, and now it’s her turn to spice up the game. Her design revolution comes from more than just partnerships with Hollywood’s leading ladies, like Demi Moore and Kate Hudson, but from the inside – namely, the stores. Such is the case with Ann Taylor’s concept store, opening Friday, April 6 at Boston’s Prudential Center.

Ann Taylor, Concept Store, Boston Prudential Center, Retail Localization

The talented American woman has been dressing with Ann since 1954, and much like the modern woman herself, this design legend has challenged today’s modern times; under Ann Taylor’s new Head of Design Lisa Axelson, today’s business-savvy confidant has begun to explore new design creations.

To liken today’s new garments with a street-savvy shopper, Ann Taylor is offering a store to match – that boasts of crystal chandeliers, tufted furniture, sleek feminine features and a brand new wardrobe. The concept store at Prudential Center, expected to open in April, will draw attention to both the clothing and the intricately designed space created with S. Russell Groves architects. The Prudential Center features a private lounge area for instant access to Ann Taylor’s website, where additional styles and sizes can be ordered in an instant.  

The new Ann Taylor concept store will draw attention to the powerful feminine who is attracted to rich fabrics, bold colors and statement pieces – everything that this legendary brand has been known to offer for decades. The store itself will now reflect this passion in store details, marking a cornerstone in the brand’s career, and ideally a modern equivalent to the buyer herself.

“The new Ann Taylor is chic and stylish with a more fashion forward direction to address the needs of today’s modern working women,” said Lisa Axelson, Head Designer and a member of the Council of Fashion Designers of America (CFDA). “Our new concept stores are a reflection of our new fashion direction. They are light, modern, feminine, and designed to showcase the full Ann Taylor Collection while making our client feel comfortable and welcome.”

[via ExecDigital]

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