Walmart Top US Brand, Shopper Marketing

Top 50 Retail Brands: Walmart Retains No. 1 Spot but Amazon Leads in Growth

By a wide margin, Walmart once again leads Interbrand’s Most Valuable U.S. Retail Brands list for 2012 – even though its total brand value declined by 2% during the past year to $139 billion. Target, Home Depot, CVS and Best Buy round out the Top 5 spots in this fourth annual ranking of U.S. retailers by their brand value.

Walmart Top US Brand, Shopper Marketing

The list reveals the continuing growth of e-commerce as a force in retail. Amazon’s brand value of $12.8 billion may be only a fraction of Walmart’s, but the online retailer achieved the largest percentage increase of any company on the list, soaring by 32%. Even with this impressive gain, Amazon didn’t move up in the rankings, retaining its number-nine spot for the second year running, but another online retailer, eBay, made its first appearance in the Top 10 this year.

The total brand value of this year’s Top 50 remains flat even though a number of retailers increased in value by impressive double digits, according to Interbrand Design Forum, which works with Interbrand to compile the list. The threshold for inclusion in the U.S. Top 50 is now $771 million.

Retail brands new to the list were Guess (#29), Buckle (#44), Abercrombie & Fitch (#45), Advance Auto Parts (#48) and Rent-A-Center (#50). Five brands on the 2011 list dropped off this year. Dell and Polo Ralph Lauren no longer meet Interbrand’s criteria for inclusion (generating at least 50% of revenues from sales through branded retail locations). The other three dropouts were Aeropostale, American Girl and Anthropologie, ranked #37, #49 and #50 respectively in 2011.

Following is the list of the Top 50 U.S. Retail Brands for 2012:

1. Walmart
2. Target
3. Home Depot
4. CVS
5. Best Buy
6. Walgreens
7. Coach
8. Sam’s Club
9. Amazon.com
10. eBay
11. Nordstrom
12. Publix
13. Lowe’s
14. Dollar General
15. Costco
16. Kohl’s
17. Staples
18. Victoria’s Secret
19. Avon
20. Tiffany & Co.
21. AutoZone
22. Gap
23. GameStop
24. Bed Bath & Beyond
25. Old Navy
26. Sherwin-Williams
27. Michaels
28. Ross Dress for Less
29. Guess
30. Banana Republic
31. J. Crew
32. TJ Maxx
33. Marshall’s
34. PetSmart
35. Toys “R” Us
36. RadioShack
37. Dick’s Sporting Goods
38. Whole Foods
39. Dollar Tree
40. Bath & Body Works
41. Urban Outfitters
42. American Eagle Outfitters
43. Big Lots
44. Buckle
45. Abercrombie & Fitch
46. Tractor Supply
47. Family Dollar
48. Advance Auto Parts
49. Macy’s
50. Rent-A-Center

[via RIS News]

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