Starbucks in Target, Canada Expansion, Retail Localization

Target and Starbucks Team Toward Canada Expansion

Starbucks in Target, Canada Expansion, Retail Localization

Target Canada Co. and Starbucks Coffee Canada announced Wednesday an agreement that will put Starbucks licensed stores inside most of the 125 to 135 stores that Target plans to open in the region.

“Our goal is to bring the true Target brand shopping experience to our Canadian guests, so expanding our relationship with Starbucks as we enter the Canadian marketplace is a natural fit,” said John Morioka, senior VP merchandising, Target Canada. There are currently 1,097 Starbucks locations within Target stores in the United States.

Starbucks store openings will coincide with Target’s entrance into the Canadian market beginning in spring of 2013. Stores will offer an expanded selection that includes not only Starbucks beverages but also breakfast and lunch items.

“We continually look for new and relevant opportunities to bring the Starbucks experience to communities across the country, and this strategic relationship represents another way we’re able to create meaningful connections with both new and existing customers,” said Colin Moore, president, Starbucks Canada.

[via Chain Store Age]

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