Corporate Marketing Managers to Deploy Fixture-Specific Marketing Campaigns Using RBM’s Visual Merchandising Manager
CAMBRIDGE, Mass., Jan 30, 2012 (BUSINESS WIRE) — RBM Technologies, provider of the only retail communications platform that supports fixture-based planograms and localized execution, today announced that Union Bank, N.A. has selected RBM’s visual merchandising management platform to localize campaign messages across the bank’s 400 plus retail branch locations.
RBM’s Visual Merchandising Manager(TM) (VMM) is a Web-based solution that empowers Union Bank’s corporate marketing managers to deliver instant directives on where, when and how to place collateral within a branch, right down to the fixture level. The VMM database will also be accessible to Union Bank corporate real estate and facilities staff to better plan and manage branch assets.
Running VMM gives retail banks an unparalleled level of localization and execution, resulting in the most optimized branch experience. Using VMM, Union Bank branch managers can now:
— Access a location-specific VMM database that accurately details each retail branch location’s layout, fixture count and type
— Empower corporate marketing managers to deploy fixture-specific marketing campaigns using details from the VMM database
— Precisely compute point-of-purchase order amounts eliminating waste and extra merchandise
“Union Bank is a market leader in today’s financial services industry,” said Dan Wittner, chief operating officer at RBM Technologies. “Implementing solutions like VMM will not only provide the bank with an enhanced centralized communications system, it will allow the bank to ensure precise localized campaign execution across its entire network of retail branches.”
About UnionBanCal Corporation & Union Bank, N.A.
Headquartered in San Francisco, UnionBanCal Corporation is a financial holding company with assets of $84 billion at September 30, 2011. Its primary subsidiary, Union Bank, N.A., is a full-service commercial bank providing an array of financial services to individuals, small businesses, middle-market companies, and major corporations. The bank operated 404 full-service branches in California, Washington, Oregon and Texas, as well as two international offices, on September 30, 2011. UnionBanCal Corporation is a wholly-owned subsidiary of The Bank of Tokyo-Mitsubishi UFJ, Ltd., which is a subsidiary of Mitsubishi UFJ Financial Group, Inc. Union Bank is a proud member of the Mitsubishi UFJ Financial Group (MUFG, NYSE:MTU), one of the world’s largest financial organizations. Visit http://www.unionbank.com for more information.
About RBM Technologies
RBM Technologies provides the only retail communications platform that ensures store compliance with fixture-based planograms and localized execution. The company’s Web-based visual merchandising management solution cuts the cost of in-store merchandising and promotions and drives revenue with localized campaign planning and compliance reporting for some of the world’s largest brands including AT&T, Verizon, Capital One, BMO/Harris Bank, T-Mobile, O2 and Rogers. Founded in 2000 and headquartered in Cambridge, Mass., RBM is led by a team of retail and technology visionaries who have redefined the concept of visual merchandising management through a unique set of solutions and services. For more information about RBM Technologies visit http://www.rbmtechnologies.com , call (800) 532-2468 or email [email protected].
SOURCE: RBM Technologies