Target will open new Apple-branded store-within-a-store locations in select stores, enabling the consumer electronics retailer to expand its retail reach into smaller metro areas. According to published reports, the initial opening would be a small start, with 25 larger Target stores opening the Apple stores later this year.
Apple currently operates similar store-within-a-store locations in over 600 Best Buy locations with “Apple Shops,” some of which feature staffing by Apple Solution Consultants. The retailer previously had partnerships with Sears, Circuit City, Computer City and OfficeMax, but these were terminated a decade ago when Apple focused its efforts on CompUSA and its own new retail stores. CompUSA has since gone out of business, and Best Buy was brought back as a “store within a store” retail partner mid-decade.
Apple began selling the iPod in all Target stores in October 2002. Target then became the first retailer outside of Apple and Best Buy to begin selling the iPad in October of 2010. A month later, the retailer announced it would sell Apple’s iPhone 3GS and iPhone 4 in 850 locations equipped with Target Mobile sales centers.
Target, the second-largest discount retail chain in the US, operates 1,752 stores in the US. Apple has opened 359 of its own retail stores globally, 245 of which are in the US.
[via RIS News]