Lord & Taylor In-Store Media, Shopper Marketing, Retail Localization

Lord & Taylor expanding

Lord & Taylor In-Store Media, Shopper Marketing, Retail Localization

Lord & Taylor plans to open three new department stores in the coming year, according to The New York Post.

Two locations are slated to open in March — an 80,000-sq-ft. store at a lifestyle center in Yonkers, N.Y., and a 120,000-sq.-ft. store in a mall in Rockingham, N.H.

In fall 2012, Lord & Taylor will open an 80,000-sq.-ft. location in Boca Raton, Fla., bringing the total number of full-priced Lord & Taylor stores to 50.

[via Chain Store Age]

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