T-Mobile USA to roll out new design for 400 U.S. stores

Courtesy of Chain Store Age

T-Mobile new store design, retail localization

T-Mobile USA announced Thursday the rollout of a new global design for nearly 400 new and remodeled stores across the country. The move follows successful test pilots in Tukwila, Wash., and in New York City at Seventh Ave. and 48th St.,

T-Mobile said it adopted the new design format from its parent company, Deutsche Telekom AG, which has received positive customer feedback for this new design in retail stores across Europe.

Each redesigned store will be completely new from floor to ceiling, and will feature a more customer-centric layout, including private customer service desks and clearly defined product areas.

“With the continued complexity of wireless choices, T-Mobile is always looking to help simplify the consumer retail experience and make it more personal for each customer,” said Debra Coates, senior director of store development, T-Mobile USA.

Other new design features include hardwood flooring, large digital messaging screen at the rear of the store, and vertical highlight panels installed with information kiosks and video monitors.

Continue reading at Chain Store Age

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