Android-Based ET1 Enterprise Tablet Brings Visual Merchandising from the Back Office to the Store Floor to Drive Precise Execution at the Point of Sale
RBM Technologies, provider of the only retail communications platform that ensures store compliance with fixture-based planograms and localized execution, today announced that its Visual Merchandising ManagerTM (VMM) solution will be available on the new Motorola ET1 Enterprise Tablet. VMM was one of the key retail applications chosen to highlight on Motorola Solutions’ recently launched enterprise-class tablet – the only tablet solely focused on the needs of the enterprise.
VMM is a Web-based in-store visual merchandising management solution that empowers store managers of large retail chains with instant directives on where, when and how to place items within a store, right down to the fixture level. By putting this planogramming power into the hands of store managers using the Android-based ET1 Enterprise Tablet, RBM enables an unparalleled level of localization and real-time reporting to headquarters.
“Motorola Solutions works with retailers around the globe to help transform associate effectiveness and the shopping and buying experience, as well as supply chain efficiency and store operations,” said Frank Riso, senior director of global retail solutions, Motorola Solutions. “The combination of RBM’s Visual Merchandising Manager on our new ET1 Enterprise Tablet aligns with our vision of enabling the next generation of enterprise mobility by empowering the mobile workforce with a device that is appropriate for their role, allowing them to deliver a richer and more interactive shopping experience.”
Using the VMM on the Motorola ET1 Enterprise Tablet, retail store managers can:
- Ensure that the right products are on the right fixtures at the right time
- Make certain that promotional campaigns are properly localized for each store neighborhood
- Send photos of the executions tied to the campaign planograms to confirm store compliance
- Deliver training and instructional videos at the point of execution for maximum impact
“Retail stores are incredibly expensive to run and maintain, yet many retailers aren’t getting the most out of their stores’ potential because there is no way to tell whether merchandising and promotional campaigns are being executed according to plan,” commented Dan Wittner, chief customer officer at RBM Technologies. “By equipping store managers with tablets running VMM, retailers can ensure that every store location is optimized for peak sales performance.”
About RBM Technologies
RBM Technologies provides the only retail communications platform that ensures store compliance with fixture-based planograms and localized execution. The company’s Web-based visual merchandising management solution cuts the cost of in-store merchandising and promotions and drives revenue with localized campaign planning and compliance reporting for some of the world’s largest brands including AT&T, Verizon, Harris Bank, T-Mobile, O2 and Bell Canada. Founded in 2000 and headquartered in Cambridge, Mass., RBM is led by a team of retail and technology visionaries who have redefined the concept of visual merchandising management through a unique set of solutions and services. For more information about RBM Technologies visit www.rbmtechnologies.com, call (800) 532-2468 or email [email protected].